Post by account_disabled on Feb 22, 2024 5:55:45 GMT -5
This means that when you enter a website where you want to implement Topics, both the user and their advertisers share the theme corresponding to each of the last three weeks, which provides an additional level of transparency and control of the data from the browser itself, but always framed within that matter. On the other hand, Google has announced that in the case of Chrome it is already working on the possibility that the user can apply controls to see the themes and choose which ones interest them and which ones not, or even deactivate this functionality completely, with the consequent guarantee that you have complete authority over Topics and personalized advertising.
And in parallel, it prevents covert tracking of browsing history by presenting relevant ads. Evolution of Privacy SandBox Taking into account that Privacy Sandbox is of open standards that basically develop privacy on the web, the company Whatsapp Number List continues to search for the most effective and secure system for users, but also for advertisers. That's why after Cookies came FLoC , with the aim of regulating and facilitating navigation. cookies vs google topic privacy sandbox We must not forget that the entry into force of the General Data Protection Regulation GDPR forced a series of modifications, which has meant that the burden falls on the browsers, responsible for ensuring privacy.
And since Chrome is used by of users , Google's responsibility in implementing security standards is even greater. The creation of FLoCs allowed the company to group user visits into affinity groups , thus enabling the browser algorithm to gradually learn and become more aware of each person's history, but already preventing advertisers from accessing the navigation data, only that selection. Since the birth of FLoC, there have been doubts about the possibility of reporting not only about these groups, but also about other variants or affinities of each user, hence the need to restrict access to the topics that Google now launches through Topics.
And in parallel, it prevents covert tracking of browsing history by presenting relevant ads. Evolution of Privacy SandBox Taking into account that Privacy Sandbox is of open standards that basically develop privacy on the web, the company Whatsapp Number List continues to search for the most effective and secure system for users, but also for advertisers. That's why after Cookies came FLoC , with the aim of regulating and facilitating navigation. cookies vs google topic privacy sandbox We must not forget that the entry into force of the General Data Protection Regulation GDPR forced a series of modifications, which has meant that the burden falls on the browsers, responsible for ensuring privacy.
And since Chrome is used by of users , Google's responsibility in implementing security standards is even greater. The creation of FLoCs allowed the company to group user visits into affinity groups , thus enabling the browser algorithm to gradually learn and become more aware of each person's history, but already preventing advertisers from accessing the navigation data, only that selection. Since the birth of FLoC, there have been doubts about the possibility of reporting not only about these groups, but also about other variants or affinities of each user, hence the need to restrict access to the topics that Google now launches through Topics.